When it comes to branding your Calgary business, having a strong and clear voice can do wonders for you. It is, much like your logo and your slogan, part of a winning branding strategy. As a result, a good amount of thought and effort should go into creating it. But how exactly do you go about creating a strong voice? Here are a few helpful advice to make the process slightly easier for you:
Define your values. Some people begin by selecting three words that describe their company best. Others simply like to remember why they created their company in the first place. Whichever way you choose to go, remember that defining your brand is one of the most important steps towards creating a strong and unique voice.
Decide on the “characteristics” of your voice. If the voice of your company going to be funny? Friendly? It’s up to you. Keep in mind, however, that the products you are selling or the services you are offering play a HUGE role in determining the characteristics of your business voice. Choose smartly.
Apply the voice everywhere. Yes, everywhere! Your voice should be applied to all written communications, be it online or offline. Think about how it is possible to also incorporate your voice in the visual imagery of your brand.
Don’t forget about social media. Here at EMethod, we are big proponents of social media. We’ve seen social media take Calgary companies to completely different levels time and time again. When using social media, think about how people view your brand on it and what you could do to incorporate your newly-found branding voice into your tweets or Facebook posts.