Ah, branding. When done properly, it can become your best friend, effectively propelling your business to heights you would not have imagined possible. But when not done successfully… well, that’s another story.
What all the big companies out there share in common is a strong brand. It doesn’t matter if you are the best at what you do or if you offer the best products in your respective field. Without a brand–a distinctive identity–you are nothing.
Okay, that’s a bit harsh. Of course you aren’t nothing, but you will be less than what you COULD be. For people to come to you and remember you, you have to be SOMETHING first. And love it or hate it, it all begins with branding.
Unfortunately, branding tends to be misunderstood among smaller companies. This is why EMethod, a company specializing in Calgary branding services, has decided to compile a list of the 3 most common branding problems that Calgary small businesses might be familiar with.
Keep on reading and see if you are guilty of one (or more) of them!
No knowledge of your consumers. Let’s face it: A strong brand isn’t possible without consumers. They are the driving force behind your company. Without them, it wouldn’t even exist in the first place. To create a successful brand, know your customers, and know them well. Only then will you be able to mold your brand around them.
You don’t stand for anything. A brand should be more than a name and a logo. Don’t only offer customers a product or service that they could purchase or receive somewhere else. Offer them a promise of MORE and BETTER things to come. If needed, become a voice in your local community. Get out there.
You don’t use social media to your advantage. Through social media, some companies have been able to experience exponential growth. Nowadays, nearly everything can be found online. Reach out to people through social media but be careful to strike the perfect balance between too much marketing and not enough.